Staging is a very important, and cost effective, part of the home selling process.  Staging your home to show off its qualities can only add to your final selling price.  On average, people receive $2 in increased sale price for every $1 they put into staging.

“My client/seller at 1539 Cinnamond was a believer in staging and I didn’t have to convince her too much to stage her little bungalow in Napa that she was renting.  Once the tenants were out she freshened up the property, got some inspections and staged the home.  We had an accepted offer within 10 days of the property hitting the market.  We priced the property aggressively but not too much.  So percentage of what it would have been if not staged – if time is money staging definitely made a difference – Beth Braby, Senior Sales Associate

When staging your home for sale there are 5 Golden Rules to take into consideration as you work your way through each room of your home.


Buyers need to picture themselves in the house – not you.  That wedding photo may mean the world to you, but to the buyers it’s a distraction that prevents them from seeing a home for their family.

Golden Rule: 2 MAXIMIZE

Declutter and maximize the space in your home.  Closets packed tight with all your clothes make a place look like it lacks closet space.  Consider temporarily storing the overflow offsite.

Golden Rule: 3 SANITIZE

This golden rule is the easiest and cheapest way to stage your home – just clean it.  A sink full of dirty dishes is as unappealing to you as it would to a buyer.  It is well worth the elbow grease in cleaning floors, walls, baseboards, ceiling fans and windows.

Golden Rule: 4 MODERNIZE

Unless your home has exceptional period built-ins, all home could benefit from some updating.  If someone feels the home is dated, they will reflect that feeling in a lower offer.  Consider simple changes like swapping out gold fixtures for nickel or chrome.

Golden Rule: 5 NEUTRALIZE

Color can make or break a buyers interest in your home.  You may love that shocking red wall, but all the potential buyer sees is a great deal of painting in their future because red clashes with their style.  Painting is one of the most inexpensive ways to change a look of a home.