Bill Facendini

President & Broker


Bill Facendini began his real estate career in 1989 quickly becoming the “go to” professional among his peers and clients. Having achieved significant success in the field, Bill has spent the last 25 years in various management roles at both the local and regional levels. He is well respected for his team approach and ability to be ahead of the trends in real estate. As co-founder of Terra Firma Global Partners he brings a broad base of skill sets to lead our associates and deliver results for his clients.

Bill is a Sonoma County native, born and raised in Sebastopol. Since 1989 he has represented clients in residential, farm, ranch, land and investment properties throughout Sonoma County. With a strong background in goal setting, developing strategies, planning and analysis he is able to offer each client a unique service proposition.

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Bill’s business model is based on respect, trust, communication and collaboration. His real estate background includes a variety of experiences and skill sets that have stemmed from field experience and past leadership roles as a Senior Vice President for Coldwell Banker, Northern Calif. and Chief Operating Officer for Pacific Union, GMAC. In addition he has earned numerous industry awards for service over the years including being named 2013 Realtor of Year for the Sebastopol Chapter of Realtors. Whether you are a first time homebuyer or an experienced investor Bill looks forward to the opportunity of working together to achieve your goals.

frosty favorite


running away to...


I love...

early morning

passionate about...

the outdoors

little known secret

I am a farmer at heart

my home spot...


Client Experience

I cannot begin to say how grateful we are to have had the good fortune to work with Bill and Betsy. From the start of our process, they carefully worked with us to understand our goals and objectives of our property search. Their regular listing updates were extremely helpful, but what was invaluable was their ability to respond immediately about the relative merits of any listed property against our goals and objectives! This was personalized concierge service at its best. They were patient and helped us to be. Ultimately, we found a property that exceeds our expectations and their negotiation skills during the sale were again outstanding. THank you Bill and Betsy, you two are golden. PL Maillard
Our experience with Bill Facendini was exemplary. He is honorable, smart, tenacious, and kind. C. Abst
Bill did an excellent job of marketing the property, and was supportive & professional throughout the process. He always had our best interests in mind, and we appreciated his extensive experience. V. & S. O’Leary
Bill maintained his positive attitude and his professional level of service throughout the process. He was a joy to work with and we would highly recommend him! Erinn & Chris C.

Bricks & Mortar