Betsy Serafini

Director of Operations


Betsy Serafini began her real estate career in 2003. After practicing in the field for seven years and working with some of the top producing professionals in the Sonoma County marketplace, Betsy joined the co-founders of Terra Firma Global Partners in 2010 to help build and develop the regional startup company.  With her strong technology skills, knowledge of the transaction, attention to detail and innovation, she was a natural to support Bill and Heidi in their efforts to bring to market a very unique and special company.

Betsy is invaluable to the team. She is responsible for all backend and support services to the field and doing the R&D on new products and services to keep the company at the cutting edge of service and technology.  Betsy guides the associates and company to stay relevant and on top of their game both on the transactional and marketing areas of the business.  She is one of our greatest assets.

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Betsy is a graduate of the University of San Francisco, with a Bachelor’s Degree in Organizational Behavior and Development. She spends her free time with her children and husband attending sporting events, traveling, cooking and enjoying all that the Wine Country has to offer.

favorite eats...

Farmhouse Inn, Forestville

Terra Firma is...


greatest moment

birth of my children

I love...


did you know?

i play piano

running away to...

Italy & San Diego

Client Experience

I cannot begin to say how grateful we are to have had the good fortune to work with Bill and Betsy. From the start of our process, they carefully worked with us to understand our goals and objectives of our property search. Their regular listing updates were extremely helpful, but what was invaluable was their ability to respond immediately about the relative merits of any listed property against our goals and objectives! This was personalized concierge service at its best. They were patient and helped us to be. Ultimately, we found a property that exceeds our expectations and their negotiation skills during the sale were again outstanding. Thank you Bill and Betsy, you two are golden.
Bill and Betsy have been awesome in keeping us in the loop every step of the way. This has been a stressful situation but they were great about answering all my questions and addressing my concerns. I had almost daily communication with one or both of them. In addition they were quick to get back to me if I called or texted. I felt really positive about all our interactions and knew they had my best interests in mind the whole time.
This is the fourth house we have bought and this was the best buying experience. Betsy is a friend, but she was patient, honest, and professional. She was great.
Betsy is one of the most knowledgeable, forward thinking individuals I know in the Real Estate industry. She is on top of the newest and most innovative ways of taking our business to beyond the norm. A pleasure to work with and keeps us all on our toes!
Bill & Betsy were very responsive to all my questions, which I really appreciated. I don't think I ever waited more than 30 minutes to get a response email from Betsy. Bill called me (without asking him to) multiple times to explain things further or see if I understood what was going on at different points in the process. I would recommend them 110%!
Betsy went above and beyond, not to mention she completely exceeded our expectations. This was our fourth home purchase and it was my far the best real estate experience we've ever had.
Gifted with an uncanny ability to answer every detail with great efficiency, she brings intelligence and a managerial dexterity that ensures leadership with sharp focus to all things that matter within the Terra Firma ethos.
I could not ask for a better support in my business and truly appreciate her patience and good humor along the way.
She is the glue that keeps all the players together, always with a smile. The best in the business!
Bill and Betsy front Terra Firma were exceptional. They nailed down exactly what we were looking for in a home. They spent heaps of time getting to know us, providing community tours, and really understanding our family. This was our second time around buying a home and really this time around was so much more enjoyable and meaningful than the first. Bill and Betsy slowed down the whole process and made sure we didn’t make any knee-jerk decisions. When it did come time to make an offer they were diligent, organized and strategic from offer to close. Thank you for everything Bill and Betsy. It’s because of you that we have our home! Jamie L.

Bricks & Mortar