Carolyn Fereday

Sales Associate


Carolyn joined Terra Firma’s Santa Rosa Office in 2016. With over 15 years of providing a superior level of personalized customer service, she knows the key to success is carefully listening to her clients needs and then finding solutions to fit their unique situation.

Originally from Santa Barbara, California, Carolyn’s  first career in commercial aviation blessed her with the opportunity to meet her husband, travel the world and experience living in many different environments including overseas. Buying and selling a home can be an emotional time. Her  personal experience, allow her to empathize with her clients given the number of times she has relocated herself. Carolyn quotes: As a greek philosopher once said, “Change is the only constant in life” Amen! I can attest to that. We are all constantly evolving and changing.  As our needs change so do the places we call “home”.

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Post 9/11, Carolyn took early retirement from her airline career returning to school to earn her degree in Interior Design. With her long standing  passion for architecture and design, this path was a wonderful opportunity to further explore those areas.  She first worked with an award winning Scottsdale AZ interior design firm that specialized in high end residential and model home merchandising before forming her own design studio in 2005.

After years of designing the interiors of clients homes, the progression towards real estate seemed like a very good fit so in 2013, she embraced the challenge and added “Realtor” to her resume. ”My goal is simply to provide the best personalized service whether my clients are buying or selling a home” says Carolyn. To do so, she treats every client as though they were her only client. She provides open communication throughout the buying or selling transaction. She oversees the details, anticipates any potential problems before they arise and makes sure each transaction runs as smoothly as possible with the least amount of stress for all parties involved. Carolyn believes the best part of her  job as a Realtor is that many of her clients become friends after the business is closed.

When not working on real estate, she enjoys spending time with family (including their adopted beagle, Betty).  As aviation is a big part of their family, she loves to travel. Carolyn speaks fluent French, takes pride and pleasure in cooking & entertaining, likes bike riding, golf and long walks with Betty at her side.

my community is

my family and friends both near and far but without whom I'd be lost

Terra Firma is...

welcoming and innovative

frosty favorite

Hazelnut Gelato with dark chocolate swirl

critic's choice...

Top Gun & French Kiss

I love...


favorite 'hood...

Fountaingrove Area of Santa Rosa

Client Experience

Carolyn was the second realtor we interviewed before listing our home. She felt our asking price could be significantly higher than what the first realtor suggested. She helped us stage the house to perfection. She has an eye for details and with a few minor adjustments my house looked like a feature in a magazine. I almost didn't want it to sell! We got our full asking price and sold in 5 days. She literally made us money. So glad we didn't go with our first interview! K. Marsh
Carolyn was a great resource when I purchased my house. She helped me find the right house, at the right price, and was also able to provide assistance with remodeling ideas and securing good contractors after the purchase. I would highly recommend Carolyn as a trusted real estate professional. J. Fellinger
Jan and I were extremely happy with the work you did for us in selling our home. Some thoughts that come to mind immediately --you are smart, very hard working and also very persistent. Great qualities for someone in your line of work. You showed a quick understanding of our needs for both selling our home and buying a new home and worked hard to make sure both goals were accomplished. You also have a comfortable way about you as you go about business---kind of a mixture of fun and let's take care of business. R. Davidson
She was very helpful..especially in staging our home for optimal sale. Specifically she helped update lighting, decor and minor bathroom and kitchen upgrades. ...while keeping the costs reasonable..we definitely profited from her advice.
Carolyn is AMAZING!!! She was very patience and quickly learned what I liked and didn't, which helped save my time in looking at houses that she knew I wouldn't even want to step my foot in. She held my hand through the whole process, even when I was ready to give up, she never gave up on me!! I highly recommend Carolyn, she is kind, patient, encouraging, and has such a strong work ethic! I would hire her again in a split second!!
Carolyn will absolutely go the extra mile for you. We were out of state and wanted to have work done before we moved. She stepped-in, even making a special trip to a store to be sure an order was properly placed. She just made everything easy for us (from search, to offer, to close, and even finding reliable services following our move. You won’t find a better or more conscientious realtor. I highly recommend Carolyn Fereday! L. Silkensen
Carolyn helped us buy our first house. She was extremely knowledgeable about the house, the area and the entire process we went through -- Carolyn clearly does her homework! She also was available at any time for our many questions, concerns and phone calls. Carolyn was wonderful and easy to work with and we strongly recommend her as a real estate agent.
First and foremost, Carolyn knows how to listen. She has a wonderful ability to take in all the words and turn that into homes that fit what was available and might be what we wanted and what we needed. She was open and free with her time and attention, making herself available even with my husband's crazy schedule. We enjoyed every minute with Carolyn and she really helped us find the perfect home for our family
Carolyn made our experience buying a home wonderful. She was so generous with her time and attention to us and was an expert guide through the whole process. She is an excellent listener and that translated into home shopping that was efficient and fun! Her advice was always reasonable and right on the money throughout the negotiation phase. We could not have asked for anything more.

Bricks & Mortar