Betsy Facendini Serafini

Director of Operations

Profile

Betsy Serafini began her real estate career in 2003. After practicing in the field for seven years and working with some of the top producing professionals in the Sonoma County marketplace, Betsy joined the co-founders of Terra Firma Global Partners in 2010 to help build and develop the regional startup company.  With her strong technology skills, knowledge of the transaction, attention to detail and innovation, she was a natural to support Bill and Heidi in their efforts to bring to market a very unique and special company.

Betsy is invaluable to the team. She is responsible for all backend and support services to the field and doing the R&D on new products and services to keep the company at the cutting edge of service and technology.  Betsy guides the associates and company to stay relevant and on top of their game both on the transactional and marketing areas of the business.  She is one of our greatest assets.

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Betsy is a graduate of the University of San Francisco, with a Bachelor’s Degree in Organizational Behavior and Development. She spends her free time with her children and husband attending sporting events, traveling, cooking and enjoying all that the Wine Country has to offer.

running away to...

Italy & San Diego

favorite eats...

Farmhouse Inn, Forestville

Terra Firma is...

vibrant

greatest moment

birth of my children

my home spot...

backyard

did you know?

i play piano

Client Experience

This is the fourth house we have bought and this was the best buying experience. Betsy is a friend, but she was patient, honest, and professional. She was great.
Betsy is one of the most knowledgeable, forward thinking individuals I know in the Real Estate industry. She is on top of the newest and most innovative ways of taking our business to beyond the norm. A pleasure to work with and keeps us all on our toes!
Bill & Betsy were very responsive to all my questions, which I really appreciated. I don't think I ever waited more than 30 minutes to get a response email from Betsy. Bill called me (without asking him to) multiple times to explain things further or see if I understood what was going on at different points in the process. I would recommend them 110%!
Betsy went above and beyond, not to mention she completely exceeded our expectations. This was our fourth home purchase and it was my far the best real estate experience we've ever had.
Gifted with an uncanny ability to answer every detail with great efficiency, she brings intelligence and a managerial dexterity that ensures leadership with sharp focus to all things that matter within the Terra Firma ethos.
I could not ask for a better support in my business and truly appreciate her patience and good humor along the way.
She is the glue that keeps all the players together, always with a smile. The best in the business!

Bricks & Mortar