Co-Founders

Bill Facendini offers his clients exceptional service by providing the following:

Over 20 years of real estate experience – From representing Sellers and Buyers to leading large real estate companies.
The ability to work with people in a consultative and collaborative manner – Builds trust, treats people with respect and communicates effectively.
Track record for success – Innovative and solution based while keeping the client’s goals in mind.
Knowledge – It is important to understand the local market area but it is equally important to understand what is happening on a regional, state and national level as well.
Transaction skills – He has developed, taught and implemented programs over the last two decades to enhance the client’s opportunity for success.
Marketing strategies – A common mistake real estate professionals make is they develop a one size fits all strategy to the selling or buying process. To be truly effective each situation must be looked at in a unique way depending on the client’s objectives.

REAL ESTATE EXPERIENCE
2010 – President, Managing Partner, Terra Firma Global Partners
2010 –Real Estate Broker, Terra Firma Global Partners
Servicing Sonoma, Marin, and Napa County clients in all aspects of selling and purchasing real property.
2007 – 2009 Senior Vice President, COO for Pacific Union Inc.
Responsibilities included overseeing all aspects of the company along with the President and CFO. We had 14 locations and approximately 500 sales professionals in the Bay Area.
2001 – 2006 Senior Vice President, Regional Manager for Coldwell Banker, NRT
Responsibilities included operations in Marin, Sonoma, Contra Costa and Alameda Counties. My operation consisted of 17 Branch locations and approximately 1400 real estate agents.
1995 – 2001 Branch Executive for Polley Polley and Madsen / Coldwell Banker, NRT
Responsibilities included all aspects of the West Sonoma County, Sebastopol Branch Office
1989 – 1994 Real Estate Agent, Various Companies
Represented and guided in excess of a 100 clients in Sonoma County with various types Real Estate transactions between 1990 and 1994.  Achieved Production Awards during this time and was included in the top 30 agent group for Sonoma County in 1994.

Heidi Rickerd-Rizzo offers her clients exceptional service by providing the following:

Over 32 years of real estate experience – Extensive real estate background which includes property management, investment sales, exchanges, commercial and residential leasing, residential resale and relocation.  An entrepreneur having owned her own company for 20 years, working with Buyers and Sellers as a Broker Associate and leading a large regional real estate company has given Heidi a broad base of experience.
The ability to work with people in a consultative and collaborative manner – is key to her success over her career. She believes being a good listener, having her client’s interest at the core of all actions, and communicating openly and honestly are the most important components of successful client experiences.  Having excellent relationships with other real estate professionals and industry leaders give her an edge in the market place as well.
Track record for success ­­–  her long career in the industry is reflective of her skill set, respect in the real estate community and her satisfied client experiences.  Her strong repeat and referral business is confirmation that she gets the job done, and done well.
Knowledge – committed to growing and learning in the industry at all times.  Being an avid organized real estate participant allows her to be in front of trends and industry standards, laws and consumer issues both locally, state wide and nationally.
Transaction skills – with three decades of business and transaction experience she is well qualified in all aspects of risk management, transaction strategies and effective negotiations.
Marketing strategies–in today’s competitive and dynamic market it is key to have an innovative and client specific marketing plan. She embraces staying educated on all opportunities, programs, web applications, social media and “out of the box” ideas to effectively reach target audiences.

REAL ESTATE EXPERIENCE

2010 –Vice President/Principal, Terra Firma Global Partners
Servicing Marin, Sonoma and Napa County clients in all aspects of selling and purchasing real property.
2007-2009 SVP/Regional Manger Wine Country, Pacific Union Real Estate
Responsibilities included overseeing all aspects of the regional offices, recruiting and growing the company.  Benchmarks include opening a City of Napa Office, recruitment of key market area associates and facilitating an acquisition roll in to our company.
2002-2007 Broker Associate, Pacific Union Real Estate, Marin County
A leading professional in the residential marketplace specializing in the representation of high net worth clients, relocation, and investment sales.
1982-2002 Founding Partner and President, Bayside Management, Marin County
Leading property management and investment brokerage.   Responsible for all aspects of the company to include account management, brokerage, recruiting and operations.
1978-1982 Associate at various real estate companies (Huber Realty and Bayside Properties)

AWARDS & RECOGNITIONS

• Distinguished Service Award in 1994 (for her extensive association and community service contributions)
• Honorary Director for Life in 1998 (designation given to only a handful of real estate professionals in California)
• Realtor of the Year in 2003 (the highest honor awarded by the Marin Association of Realtors)